Urbanization is changing household consumption patterns and increasing demand for convenient hygiene products. As more consumers move toward urban lifestyles, tissue paper is becoming increasingly integrated into everyday household, workplace, hospitality, and public-space routines. Rising incomes and greater awareness of sanitation are reinforcing this transition, particularly in developing economies. Manufacturers are responding with affordable product ranges, improved distribution networks, and sustainable alternatives. These demographic and lifestyle changes are creating a broad foundation for continued tissue paper consumption across global markets.