Why Winter Is the Best Season to Buy Wholesale Flowers for Weddings
Winter is the most overlooked yet strategic season to buy wholesale flowers for weddings because supply chains stabilize, competition decreases, and planners gain greater design control. For many, winter is often viewed as a “slow” or “limited” floral season, but that couldn’t be further from the truth. Wholesale flowers—the bulk purchase of fresh blooms directly from growers or suppliers—are not only abundant during winter but can also present unique opportunities for savings and creative flexibility that spring and summer simply cannot match.