Playsimple Games Ltd Limited is a mobile gaming company focused on developing casual and word-based games for a global audience. The company is best known for popular mobile games such as “Word Trip,” “Word Wars,” and “Word Trek,” which have achieved millions of downloads worldwide. The company has built a strong portfolio of engaging, easy-to-play titles that appeal to a wide range of users. The company own and operate a portfolio of 30 live casual mobile games across five major game categories, namely search, crossword, anagram, other word games and non-word puzzles, as of December 31, 2025. It follows a data-driven approach to game design, continuously optimizing user experience and engagement through analytics and player feedback.