GCC Digital Advertising Expands with Mobile and Programmatic Growth
GCC digital advertising is advancing as mobile-first media, programmatic buying, e-commerce, video advertising, and AI-driven campaign optimisation reshape brand strategies. The industry was valued at USD 2.78 billion in 2025 and is projected to grow from USD 3.12 billion in 2026 to USD 5.12 billion by 2032, registering a CAGR of 8.6%. Mobile display accounted for around 70% of advertising media in 2026, while real-time bidding represented approximately 59% of trading-platform activity.