Essential Ethics in Data Analytics: Bias & Fairness
In today’s digital landscape, data analytics has evolved into a cornerstone of intelligent decision-making. From personalized recommendations on e-commerce platforms to predictive models used in healthcare, data-driven insights shape nearly every aspect of modern life. Yet, as analytics continues to empower innovation, it also raises crucial ethical questions about bias and fairness. The responsibility of data professionals extends beyond accuracy—they must ensure that the insights generated are impartial, just, and transparent.