B2B Webinar Landing Pages: What to Fix Before You Buy More Traffic

Before you spend more on webinar promotion, open the registration page on your phone and read only what appears above the first signup button. Can a buyer tell who the session is for and what they’ll be able to do afterward? If the answer is buried in the agenda, move it closer to the button. Next, ask who uses each form field and what decision it helps them make. Company name may help you identify target accounts. If nobody needs a phone number to deliver the session or respond to a requested follow-up, consider making it optional. Then test the full signup, including the confirmation email, calendar invite, and join link. Once promotion is live, compare page visits, completed registrations, and how many registrants match your intended audience. Low signups are a reason to check the page and form. Plenty of signups from the wrong audience are a reason to revisit the targeting and invitation. DemandTech’s guide explains how to make those checks before committing more budget.