Whats the difference between SMO and SMM?

We all realise that in the dynamic world of digital marketing, where algorithms evolve faster than an Instagram trend, two aspects or ideas emerge as superior—SMO and SMM. SMO (Social Media Optimization) and SMM (Social Media Marketing) are powerful digital marketing tools, but they serve distinct roles. Together, SMO and SMM enhance your digital footprint—SMO builds trust and organic presence, while SMM accelerates results with precision targeting.