Search Engine Optimization (SEO) is the process of enhancing a website to improve its visibility and ranking on search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal of SEO is to attract organic (non-paid) traffic to your site by making it more appealing to search engines. This involves optimizing various elements of your website, including content, keywords, meta tags, and backlinks, to ensure that it meets the criteria used by search algorithms to rank pages. Effective SEO helps businesses increase their online presence, reach their target audience, and ultimately drive more conversions and sales. Whether you're a small business owner or a digital marketer, understanding and implementing SEO strategies is crucial for online success.