What is PPC Retargeting and Why It Matters
PPC retargeting, also known as remarketing, helps businesses reconnect with users who previously visited their website but didn’t convert. By using cookies or pixels, brands can segment audiences and serve tailored ads across platforms like Google, Facebook, or LinkedIn. Unlike standard PPC, remarketing focuses on nurturing warm leads, boosting brand recall, and driving conversions. Investing in PPC remarketing services ensures strategic segmentation, dynamic creatives, and higher ROI from existing traffic.