What is Digital Marketing? Benefits and Career Support in 2025.

Digital marketing is also known as online marketing and became popular in 1990. Digital Marketing helps brands promote themselves on various social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc. It also involves various strategies to attract and engage potential customers, ultimately driving conversions and sales. One of the key advantages of digital marketing is its affordability. Unlike traditional marketing methods, such as television or print advertising, which often require significant upfront costs, digital marketing offers a more budget-friendly solution. Online marketing provides businesses with a powerful way to communicate with their target audience. By utilizing social media platforms, email marketing, and content marketing, businesses can create engaging and personalized messages that resonate with their customers. These channels allow for two-way communication, enabling businesses to listen to customer feedback, address concerns, and build strong relationships