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Up in Flames Clothing started out as a bold idea driven by passion for streetwear and creative energy. The brand’s founder, a self-taught designer with an eye for contemporary styles, had an idea for a label that combined fashionable expression with traditional clothing. Initially consisting of hand-printed T-shirts and hoodies, Up in Flames Clothing was developed in 2015 out of a little carport. The name of the brand, “Upinflames,” represents change and the intense desire to create something extraordinary out of the ordinary.