A Search Engine Optimization (SEO) Agency is a specialized firm that helps businesses improve their online presence by optimizing websites and digital content to rank higher in search engine results pages (SERPs). The primary goal of an SEO agency is to drive more organic (non-paid) traffic to a website, enhancing visibility and improving conversions. They do this by implementing a variety of techniques and strategies designed to align a website with the ever-evolving algorithms used by search engines like Google. SEO agencies offer a comprehensive range of services that cater to various aspects of search engine optimization. This includes technical SEO, which involves optimizing website infrastructure to ensure it is search engine-friendly. Technical aspects such as site speed, mobile responsiveness, URL structure, and the fixing of crawl errors are addressed. Additionally, on-page SEO is a core service, focusing on optimizing individual web pages for target keywords, refining meta tags, content, headers, and internal links to improve rankings. Keyword research is another critical service provided by SEO agencies. They help businesses identify high-value keywords that users are actively searching for, thus allowing businesses to create content that resonates with their target audience. Link building, which involves acquiring quality backlinks from reputable websites, is another key service that helps increase a site\'s domain authority and trustworthiness. Furthermore, many SEO agencies also specialize in local SEO, helping businesses optimize their presence for location-based searches. This involves managing local business listings, optimizing for Google My Business, and improving online reviews. Additionally, SEO agencies offer content creation services, producing high-quality blog posts, articles, and other content to support SEO efforts.