The Tech-Driven Evolution of Fan Engagement in Sports
Emerging technological initiatives are shaping the future of sports, revolutionizing how it is played, watched, and appreciated both near and far. Conversations within the industry indicate that prominent sports brands are actively expanding their technology teams, prioritizing recruiting engineering and data-focused roles. This underscores the urgency for sports brands to stay abreast of the rapidly accelerating tech trends reshaping how the game is approached.