The Role of Mobile Commerce in Expanding E-Commerce’s Scope
Mobile commerce (m-commerce) has revolutionized e-commerce by allowing customers to shop anytime, anywhere. With the rise of smartphones and mobile apps, businesses can provide seamless shopping experiences through one-click purchases, push notifications, and mobile wallets. According to recent studies, mobile transactions account for over half of all e-commerce sales. Businesses optimizing their platforms for mobile users can enhance accessibility and drive higher conversions in today’s fast-paced digital economy.