The Role of Customer Segmentation in Real Estate
Customer segmentation is the core strategy to improve ROI. It gives so much clarity on your target market and opportunity to improve your performance. Using customer segmentation can serve you in the long run and help you achieve much better results.
By understanding and implementing effective segmentation strategies—demographic, geographic, psychographic, and behavioral—you can personalize your marketing efforts, enhance customer experiences, improve retention rates, and achieve a better return on investment.