The Importance of Marketing in Driving Innovation
Marketing doesn’t just sell products—it drives innovation. By closely monitoring market trends and customer feedback, businesses can develop new products or services that cater to evolving needs. For instance, the rise of plant-based diets inspired brands like Beyond Meat to innovate with plant-based burgers. This blog will explore: How market research helps identify customer pain points. The role of customer feedback in refining products. Examples of brands that pivoted based on marketing insights.