Search engine optimization, or SEO, is the cornerstone of digital marketing, especially in the dynamic world of search. Backlink building is one of the most critical ways to boost your SEO game out of many SEO strategies. Links from one website to another, or backlinks, are links that tell search engines that your site is an authoritative and relevant resource for users. With a powerful backlink profile, you can increase the search rankings and drive massive organic traffic, which makes it a must-have for every business if you want to succeed online. If your main SEO and digital marketing consultant is doing the backlink building for you, it’s important to at least know the basics so you understand what they’re doing.