The Function of an International Affiliate Marketing Network in De-Risking Market Entry
It is a risky business to enter a new foreign market. One effective tool for reducing the risk of this process is a global affiliate marketing network. With a performance-based budget, a business can use the network to test the market rather than spending a lot of money on local employees and branding initiatives. They guarantee a positive return on investment right away because they only pay for real sales or leads. This enables a business to assess consumer demand and product-market fit with little financial risk. A platform such as vCommission facilitates this lean and agile market entry strategy, which is a far more intelligent approach to international expansion.