The Four Stages of Keller\’s Brand Equity Model Explained
Keller\'s Brand Equity Model is structured around four key stages: brand identity, brand meaning, brand response, and brand resonance. Brand identity involves creating awareness and ensuring consumers can recognize the brand. Brand meaning focuses on the associations consumers make, including attributes and benefits. Brand response examines how consumers evaluate the brand based on their perceptions and experiences, while brand resonance represents the ultimate emotional connection, leading to loyalty and advocacy. Each stage is interconnected, and success in one area can significantly impact the others, making it crucial for marketers to address all four stages effectively.