The Evolving Role of Public Affairs in Corporate Strategy
Public Affairs professionals play a critical role in helping companies navigate a rapidly evolving global environment shaped by public policy, politics, and regulatory challenges. Despite their importance, these teams face hurdles, including difficulties in communicating their value, measuring their impact, gaining access to decision-makers, and collaborating with other company functions. These challenges stem from limited organizational understanding of their contributions, a lack of clear performance metrics, and resource constraints.