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Stüssy was founded by Shawn Stüssy in the early 1980s, originally emerging from his work shaping and selling surfboards marked with his distinctive signature logo. To promote his boards, he began screen-printing the same signature on T-shirts, which quickly gained popularity and led to the official launch of the Stüssy brand in 1984. While it started as a surfwear label, Stüssy soon became influential across the skateboarding and hip-hop scenes, ultimately cementing its place as a cornerstone of streetwear culture.