In 2024, marketers, having previously cut budgets and delayed launches, are expected to continue doing more with less. A Gartner study reveals that 75% of senior marketers face increased demands despite budget cuts, necessitating significant changes in their approach. The uncertain economic climate, marked by recession risks and fluctuating consumer confidence, complicates the situation for B2B companies. However, this is positive for agile marketers. Tight budgets can inspire creative and efficient strategies, with AI tools and other proven methods offering support in these challenging times.
7 Steps That Marketers Can Take to Get More Done in Less Time
It is recommended that B2B enterprises consider the six essential measures that marketing organizations can take to maintain focus and get the best possible results.
Although these changes may be painful, creative people may find that the outcomes carefully balance demand and brand marketing agendas, creating more excellent room for expansion.