Role of Technology in Service Marketing

Technology is reshaping the landscape of service marketing in ways that were once unimaginable. The advent of digital tools has enabled businesses to automate processes, enhance customer interactions, and provide more efficient services. Social media platforms, websites, and mobile apps are increasingly used as customer touchpoints, allowing businesses to deliver personalized experiences at scale. For example, AI-powered chatbots are commonly used to engage with customers 24/7, answering queries, making bookings, and even providing personalized recommendations. This technological shift not only improves operational efficiency but also meets customers’ demand for instant and convenient services. By leveraging technology in service marketing, companies can remain competitive and cater to the evolving needs of tech-savvy consumers.