Role of Digital Marketing in Modern Business
The shift from traditional to digital marketing has revolutionized the way businesses interact with customers. Digital marketing leverages online platforms like search engines, social media, email, and websites to reach a wider audience. Compared to traditional methods such as print or television ads, digital marketing is more cost-effective and measurable. Businesses can track performance metrics such as website traffic, conversion rates, and customer engagement in real time. Furthermore, digital marketing enables precise audience targeting through paid ads, ensuring that marketing budgets are spent efficiently. In today\'s fast-paced digital landscape, companies that neglect digital marketing risk losing their competitive edge