Big data combined with artificial intelligence (AI) as an incorporated technological solution is improving the accuracy and individualization of dietary recommendations substantially fueling market demand. Using large amounts of data in health and nutritional research, AI algorithms can analyze regional or nationwide indications of dietary patterns from different sources as well as individual records for personalized nutrition advice. The increase also reflects official figures showing an increasing number of diet-related chronic diseases in the country, a trend being addressed by this technological innovation. Non-communicable diseases NCDs, most of them which are diet-related represent 71% of all deaths worldwide according to the World Health Organization (WHO).