paid advertising campaigns in botswana

Weblogic provides management services for paid advertising campaigns in Botswana, specializing in Pay-Per-Click (PPC) advertising on search engines like Google and Bing. PPC is recommended as a fast method for lead generation, where businesses only pay when someone clicks on their advert. Weblogic\'s PPC management services include: Campaign Optimization: Continuously improving campaigns to maximize results. Keyword Management: Selecting and refining keywords to target the most relevant audience. Landing Page Creation: Designing high-converting pages for optimal campaign performance. They advise clients to start with a minimum budget (e.g., P60 per day) and view PPC as a marathon, emphasizing long-term, continuous refinement for sustainable results. Weblogic manages the campaigns but requires the client to set the daily budget via their own Google Ads account.