Overlooking Content & Entertainment Integration
In the age of digital convergence, telcos that don’t offer integrated content—music, movies, live sports—risk irrelevance. Competitors bundle entertainment with plans, driving daily engagement. Traditional telcos, however, treat content as a side offering or merely resell OTT subscriptions. Instead, they must build or co-create experiences that keep users within their ecosystem. Content is no longer a bonus; it’s central to the digital lifestyle.