NPCI Approves GramPay and Viyona Pay for UPI Integration

UPI Payments: Viyona Fintech Joins the League with NPCI Approval Today, most people prefer making payments online. With UPI, transactions have become faster and simpler—no more repeated visits to ATMs or the hassle of carrying exact change. Platforms like PhonePe, Google Pay, and Paytm are already household names in India’s digital payments space. Now, Viyona Fintech is set to join this league. The Hyderabad-based startup has received approval from the National Payments Corporation of India (NPCI) to operate as a Third-Party Application Provider (TPAP), enabling its apps—GramPay and Viyona Pay—to be part of the UPI ecosystem. Driving Financial Inclusion in Rural India With this approval, Viyona Fintech plans to accelerate digital payment adoption in Tier II, Tier III, and rural markets through partnerships with banks. Founder Ravindranath Yarlagadda said the move will make UPI payments more accessible to farmers, shopkeepers, and families. He emphasized that the company is committed to building safe, simple, and inclusive financial tools for both urban and underserved communities, with a strong focus on rural users who remain outside the digital payments fold. Launching ‘Kisan Bazaar’ on GramPay As part of its vision, Viyona is preparing to launch a farmers’ marketplace—Kisan Bazaar—within GramPay. This platform will enable farmers to connect directly with buyers, ensuring fair pricing, faster settlements, and improved access to digital payments. Alongside, Viyona aims to promote rural e-commerce and financial literacy through a growing network of Village Level Entrepreneurs (VLEs).