MSP Research Academy was founded by Prof Suraksha Gupta in the 2016 to promote global collaborations amongst marketing, strategy and policy academics and facilitate knowledge exchange that is interdisciplinary, impactful and theoretically rigorous amongst academia and industry. The MSP Research recognizes and honors the contributions of deserving scholars with TARA Lifetime Achievement Award and industry with TARA Best Practices Awards. It also supports innovative learning through scholarships and grants. The MSP Research Center is proud to host the MSP Conference 2025 at multiple locations: Delhi, India; London, UK; and Lyon, France. Join us for the MSP Conference 2025 in Delhi, London, and Lyon.