Promoting a mobile application to reach a certain audience, boost downloads, and encourage user interaction is known as mobile app marketing. App store optimization (ASO), influencer collaborations, social media campaigns, paid advertising, and push notifications are some of the tactics used to draw in and keep customers. A good mobile app marketing strategy emphasizes user retention and revenue generation in addition to increasing visibility in crowded app stores. Given the fierce competition in the app market, successful marketing is essential to an app\'s long-term viability.