Meta Digital Marketing Interview
Expect the process to cover a mix of technical and behavioral questions. You may be asked to explain how you would set up and optimize ad campaigns across Facebook, Instagram, and Messenger. Demonstrating knowledge of metrics like CTR, CPC, CPA, and ROAS is crucial, as interviewers want to see your ability to measure success and adjust strategies accordingly. In addition, case study exercises are common, requiring you to analyze real-world marketing problems and present actionable solutions.