Meat and dairy sales rise as plant-based declines
Meat and dairy products saw a rise in sales in January, while their meat-free counterparts and dairy-free products experienced less demand compared with 2024.According to a report released by Agriculture and Horticulture Development Board (AHDB), while the meat, fish and poultry (MFP) category saw volume growth of 1.4 per cent, meat-free products had their fourth consecutive year of decline.This was mostly driven by vegetable-based products such as bean burgers, rather than meat imitation products (like Quorn), as vegetable-based products saw a -12.4 per cent decline.