Logo or Strategy: The First Step in Branding Success?

For a lasting brand, first impressions matter. A strong logo captures attention, but a branding strategy builds trust. While logos create visual recognition, brand strategy fosters meaningful connections and consistency. Choosing the starting point depends on your goals: establish a foundation with strategy or make a quick impact with a logo. Ultimately, harmonizing both ensures your brand not only stands out but also resonates deeply with your audience.