The intent is more important than the idea. Your end goal drives your approach, and your approach decides what kind of a business entity you are. When you look at everything from a humanistic point of view, you redefine the very essence of business purpose. You realize anew that business brand building is beyond marketing. In fact, “Marketing is not about selling products; it’s about telling stories that inspire change and connect us to a brighter future,” believes Joyshree Reinelt, a visionary leader in the world of brand building, marketing, and beyond, renowned for her unique approach that blends business strategy with a deep commitment to societal and environmental regeneration.