iPhone Craze in India: Trend or Trap? Hidden EMI Reality
The iPhone craze in India reflects a shift in consumer mindset driven by status, social media influence, and easy EMI options. Many Indians buy iPhones not because they need them, but because monthly installments make expensive devices feel affordable. The iPhone is widely seen as a symbol of success and modern lifestyle, often offering social validation rather than practical value. While iPhones provide long software support and strong resale value, EMI-based purchases can quietly reduce savings. This trend raises an important question—does owning an iPhone represent smart investment or financial pressure masked as convenience?