Identifying the Role of Women in Marketing and their Contributions to the Organizational Growth

The new marketing environment is being rewritten to a broad and dynamic extent, and at the forefront is the increasing role of women in the marketing role. Rather than simply being saddled, women are clearly rewriting strategies, constructing company cultures, and contributing directly to organizational development according to their own definition of vision, compassionate leadership, and capacity to master the subtleties of consumer behaviour. Looking back at their contributions far and wide gives us the impression that women marketers are not just players but also powerful drivers of innovation and success. Among the contributions of women to marketing far and wide, one of the most significant is that which comes from their unrivalled ability to listen to and engage with diverse consumer groups.