Enhancing healthcare through trust, connection, and communication In a world where healthcare is becoming increasingly patient-centric, it’s no longer enough to simply treat an illness—you must also treat the individual. Today’s patients expect more than just appointments and prescriptions; they expect a relationship. That’s where Patient Relationship Management (PRM) comes into play. At Oriel Academy, we believe that strong patient engagement begins with strong communication. PRM is not just a digital tool—it’s a mindset that transforms the way healthcare professionals connect, communicate, and care. If you’re a healthcare provider looking to build trust and loyalty with your patients, learning how to use PRM effectively is a must. Why Patient Engagement Matters Engaged patients are healthier patients. Studies show that patients who are actively involved in their healthcare: Follow treatment plans more consistently Show up for appointments Ask questions Report higher satisfaction But patient engagement doesn’t happen by chance—it’s carefully nurtured. PRM offers the structure and strategy to do exactly that.