If your business serves a local audience, Local SEO is the key to driving real results. This guide breaks down exactly how to get found by nearby customers who are actively searching for your products or services. You’ll learn how to do local keyword research, optimize your Google Business Profile, structure your website for local traffic, and build content that ranks. Plus, we’ll show you how to earn local backlinks, get more reviews, and track what’s working. Whether you\'re just getting started or fixing past SEO mistakes—this step-by-step strategy will help you grow your business with confidence.