A competitor analysis in SEO involves assessing competing websites to uncover their search engine optimization strategies and tactics. The process allows you to benchmark your own SEO performance against your rivals. You can pinpoint their strengths and weaknesses to inform your own strategy. The insights gleaned can help you: Replicate and adapt your competitors’ winning tactics Capitalize on their shortcomings to gain an edge Identify gaps and opportunities they’ve missed Analyzing the competition can give you a roadmap to SEO Competitor success.