How the 7 Pros and Cons of AI in Digital Marketing Influence Video Marketing Performance and ROI

Video marketing is booming, and the 7 pros and cons of AI in digital marketing reveal how AI boosts video creation, distribution, and analytics. AI tools can edit footage, recommend content ideas, and track viewer behavior. However, AI can’t craft emotionally resonant stories or adapt in real-time to audience sentiment. Automated video content may feel repetitive or uninspired. While AI enhances efficiency, human creativity drives emotional connection. Brands that understand this balance will craft compelling videos that are both data-optimized and deeply human, achieving better viewer retention and return on investment.