How Reliable Is AI for PPC? We Put It to the Test with Data
Artificial Intelligence (AI) is quickly transforming how all advertisers approach paid advertising, but how much can you really trust AI for PPC when both given budgets and performance are on the same line? With tons of available AI tools, flashy dashboards, and “smart” recommendations flooding the whole market, it’s a lot easier to wonder: Does it work, or is it all just advertisement?