How Colour Affects the Way People Feel

From the red warning lights on dashboards to the soft pastels in a baby’s nursery, colour shapes our perception and emotional response more than we often realize. Colour psychology, the study of how colours influence mood and behaviour, is a field that blends science, art, and cultural symbolism. Whether in branding, interior design, fashion, or therapy, the colours we choose—and those around us—have a powerful impact on how we think and feel.