HEROIC INFLUENCER MARKETING: LESSONS FROM DEADPOOL AND WOLVERINE’S EPIC CAMPAIGNS
MCU characters Deadpool and Wolverine and their heroic influencer marketing strategy boomed the market to the next level. Their jaw-dropping marketing moves changed the whole advertising technique of the industry. Brands collaborated with them and came into Spotlight in this crowded market. Let’s analyze how these ultimate anti-heroes have revolutionized their branding and what marketers can learn from their success.