From Discs to Dreams: The Evolution of Netflix as a Brand
Netflix. The name alone evokes images of binge-watching captivating series, discovering hidden gems, and enjoying personalized entertainment recommendations. But this wasn\'t always the case. The journey of Netflix, from a humble DVD-by-mail service to a global streaming giant, is a testament to the power of a well-defined Brand Strategy that prioritizes Customer Experience (CX) and Employee Experience (EX).