Automation played a crucial role in the success of Persistent Systems and Happiest Minds during Q4FY24, enabling them to scale effectively while reducing operational costs. By embracing automation, these companies were able to deliver high-quality software product engineering services at a competitive price, which helped them capture significant market share. Onshore-heavy providers, however, struggled with labor costs and scalability issues. Moving forward, onshore providers will need to embrace automation, along with global delivery models, to stay competitive in the rapidly evolving market.