Embracing data in pharmacy Why is Data important in Pharmacy?
Data plays a significant role in our technology enabled lives. It has become one of the most valuable assets - every click and every swipe leads on to a data point which can be used to develop our digital persona. We have all had that moment where we think ‘our phones are listening to us’ – in this instance we receive targeted advertising on products, we have discussed out loud. Similarly, gathering targeted data points of patients can support targeted healthcare delivery. Each prescription, dispensed item and line on the Summary Care Record can act as a data point for a patient, formulating a picture of that patient’s health.