Ecommerce Website Conversion Best Practices

Online shoppers today expect some degree of free and fast delivery from online stores as a result of Amazon Prime. Most of the studied sites (90 percent) provide free shipping in some form, but most of those sites (60 percent) require a minimum order amount. Conversion optimization trends you should incorporate to meet changing behaviors, boost your online conversion rate, and maximize your revenue. Machine learning tools like ChatGPT aren\'t far behind with 50 percent of studied sites displaying some form of automated chatbot. In addition to anticipating and answering customers\' most frequently asked questions, these chatbots can speak in a brand style and tone and remove barriers to purchasing when used (and trained!) correctly. That said, don\'t totally replace your customer service team with an AI chatbot. Our recommendation is to build a chatbot that can handle customers\' less demanding questions - and that knows when to refer them to a real agent.