Digital marketing involves promoting products or services through digital channels to reach a targeted audience and drive engagement, leads, and sales. It encompasses a range of strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and influencer partnerships. By leveraging data analytics and various online platforms, digital marketing allows businesses to tailor campaigns, track performance, and optimize efforts for maximum impact. This approach helps brands connect with consumers more effectively, delivering personalized experiences that build brand loyalty and increase conversions.