Data Analytics in Banking: Gains, Challenges & Strategic Edge
In the fast-evolving world of finance, data analytics is reshaping banking from the inside out. Atharva System’s latest article, “The Strategic Role of Data Analytics in Modern Banking,” shows how data moves beyond mere reports into an essential asset—powering personalized customer services, more accurate risk assessment, fraud prevention, and well-informed strategy decisions. It spotlights how real-time analytics, machine learning, and behavioral insights are helping banks detect fraud early, manage credit risk, and streamline operations. The post also addresses hurdles like data privacy, legacy systems, and department silos—while offering guidance for overcoming them.