Custom Dimensions and Variables in Matomo Analytics

Boost your website tracking capabilities with Matomo's powerful Custom Dimensions and Variables. While Matomo offers a range of default metrics, creating your own custom metrics allows you to gain deeper insights into user behavior and tailor your analysis to your specific business goals. By leveraging Custom Dimensions and Variables, you can build personalized dashboards and reports that align perfectly with your website optimization needs. Combine these customizations with Matomo's other features like Custom Goals, Heatmaps, Session Recordings, and Funnel Tracking to take your website performance to new heights.